UP Festivals
Our passion for crafting exceptional experiences
extends beyond the open road. We bring the same precision and creativity to curating extraordinary festivals on land and at sea
Renowned for blending excitement, heritage, innovation, and pure enjoyment, our events transform every moment into something to be savoured
From exclusive experiences at the world’s largest, fastest powerboat races to showcases of maritime history, innovation and cutting-edge superyachts, we deliver a spectrum of wonders that spark adventure and awe
Every detail is executed with passion, military precision and flair—creating a festival atmosphere as breathtaking as the setting itself
Cowes Festival
The Ultimate Power Festival is a brand new, ambitious Marine and Power Festival launching in the UK in 2026. Owned by Ultimate Power Group, it is a high-octane, prestige celebration of innovation, heritage, and tech forward visitor experiences
The weekend is centered around the world-famous British Powerboat Racing Club’s, Cowes-Torquay-Cowes Powerboat Race
The Festival will be held over the August Bank Holiday Weekend 2026, in association with The Royal Yacht Squadron fusing international offshore powerboat racing, displays in the Power Village, historic powered vessels, luxury automotive showcases and live entertainment.
Cowes Festival
With VIP hospitality, Technology activations, a shoreside ‘Power Village’ and a digitally connected visitor journey, it’s a first-of-its-kind platform for brands to engage with UHNW clients & global audiences in an unforgettable setting
The aspiration…….. Monaco meets Goodwood